Obsession
This image is a chalkboard at Barrington Coffee Roasting Company that represents a tiny slice of the vast knowledge, experience and passion that our client has for their product. What a telling image! Most of us think of coffee as something to look forward to in the morning, a warm, aromatic pick-me-up. Of course the ongoing revolution in coffee sparked by Starbucks, the Seattle coffee scene, and others is nothing new. Gregg and Barth at BCRC have been there since the beginning, always focused on crafting a product of impeccable quality and uncompromising values.
Our society celebrates the accomplishments of the giants – those individuals and institutions that grow explosively into cultural megaliths. We have the Fortune 500, the richest people in the world, the fastest-growing, etc… But how about the BEST? In our community we have some amazing craftspeople and creatives, people like Walter and Tim at McTeigue and McClelland, or Peter Fasano in Great Barrington, or Michael and Seth up at Berkshire Living, or Nancy Fitzpatrick and team at Red Lion Inn and Porches, or Joe Thompson up at MassMoca, or Laurie Norton Moffatt at Norman Rockwell Museum and Ellen Spear at Hancock Shaker Village.
These people are the best at what they do – and that is what they focus on. If there is a core word to describe them, a unifying value, it has to be “obsession” – a singular passion, pursued for its own enjoyment and pleasure.
Who is the Obsession 500? Any nominations?
0This entry was posted on Thursday, April 29th, 2010 at 3:57 pm and is filed under Big Ideas. You can follow any responses to this entry through the RSS 2.0 feed. Edit this entry.
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Thanks for the nice compliment to Berkshire creatives, Kevin. Interesting post – passion is the rich ingredient in all successful enterprises, but most importantly, its pleasure is its own personal reward.