It’s not every day that one of your brands really “gets in gear” but today we’re proud to bring attention to the partnership of Studio Two branding client and cutting-edge social media tool SCRAMBLS with KleenSpeed Technologies and their revolutionary electric CAN-AM racing car. SCRAMBLS is a technology (www.scrambls.com) that allows users of all types of social media and the web in general to encrypt and manage private communications on public networks – you might have seen it in use on your facebook page. We’ve written about them previously here and here. The official press release is here.
A strong, well-crafted brand is one that has a flexible foundation – the ability to adapt and integrate well with a changing media landscape without losing its impact and clarity. A shout out to SCRAMBLS lead designer Simon Tidnam for the excellent deployment of the brand onto the car’s skin. Now here’s to hoping that they win their series!